This proposal  for Skip Intense is a limited “unidosis” edition that gives a second use to the container: a clothespin. The main aim is to show the powerful concentration of the soap and to instruct the user about this new product, avoiding the excessive use of liquid. On a second instance, the empty container is used as a clothespin in order to reduce waste and to put a brand reminder into the context of use of the product. The design was awarded with  the 1st Prize in the Unilever Contest for Packaging Design in 2007. 

Related services / Idea and concept development / Packaging design / Design and brand language

Interplanter


2008
Argentine
Client
PMV / PLA